Hurix April 25, 2023 No Comments

11 Smart Tips to Choose the Right eLearning Vendor

[vc_row][vc_column][vc_column_text]eLearning is one of the top choices of enterprises all over the world to meet their training needs. It is as effective as a classroom course yet has cost benefits due to its logistical advantages. What makes eLearning stand out is its virtual one-to-one model, allowing employees to progress rapidly while ensuring reduced consumption in terms of trainers, travel, etc. This blog will give you tips to choose the right eLearning vendor.[/vc_column_text][vc_custom_heading text=”Benefits of eLearning:” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1571834292838{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text] There are many benefits of using eLearning solutions, such as – It addresses everyone’s needs without needing individual trainers. Trainees can learn at their own pace without having to keep up with a pace fixed by the trainer. A single trainer can attend to more individuals as classes are conducted virtually. This ensures scalability. Trainees have access to the complete course material at every stage. Lectures can be attended any number of times for clarity, as they exist on a virtual platform. It is cost-effective as logistical needs such as accommodation and travel are no longer required. Trainees end up getting more effective training because of the flexibility of virtual classrooms. [/vc_column_text][vc_custom_heading text=”Difficulties in Choosing the Right eLearning Vendor:” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1571834275039{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]There are a number of eLearning companies offering a range of solutions. However, not every vendor is the correct fit for your company. One must choose the right eLearning vendor with due diligence to ensure effective results. But this can prove to be difficult. In this day and age of stiff competition, every vendor seems to promise best-in-class eLearning materials. Finding reliable customer reviews is also tricky as what worked for one organization may not necessarily work for another. But there are several factors that can be kept in mind in order to make the right decision.[/vc_column_text][vc_custom_heading text=”Tips to Choose the Right eLearning Vendor:” font_container=”tag:h1|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1571834284294{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]There are 11 quantifiable factors one can look at to decide their eLearning vendor – Experience – Experience is an irreplaceable advantage. Every organization takes a special interest in past experience on the job when hiring an employee. Hiring an eLearning vendor should be no different. Experience shouldn’t mean just the number of years the vendor has been in service. What is more important is the kind of projects they have managed to pull off. The experience and skills of the trainers are of utmost importance as well. Choose eLearning vendors that have shown impressive leadership qualities in handling difficult projects in the past. Quality Check– Before making a large-scale purchase, it is always prudent to ensure it is the right fit for your organization. The vendor must have the right resources to build and maintain the kind of training the organization is planning. Furthermore, it is best to review previous training materials created by them to determine if their work is indeed satisfactory. Scalability – A company may want to start small to test the waters. But sooner or later, it will encompass a larger section of employees. The vendor must have the capability to scale up when needed. Multi-device Access– Today, nobody uses a single platform. So, to have a training program that is accessible via desktop, tablets, phones, etc. is important. Any vendor you choose must be able to provide content on multiple devices and multiple operating systems. Cloud Support – Having the program on the cloud ensures that it is accessible from any geographical location and at any time, for every employee who needs it. Availability of Multiple Courses– When it comes to technical domains, employees in an organization have distinct needs. The chosen vendor must be able to serve all those needs, and for this, it is important to ensure that the vendor has all possible courses that fit the domain of your organization. 1-on-1 Sessions– Not all doubts can be clarified through courses or pre-recorded videos. Employees might sometimes face particular problems which need human intervention. For any such situation, ensuring that the vendor has the bandwidth for one-on-one sessions between employees and trainers occasionally is very important. Progress Tracking– Every company needs to know that the training they are paying for is turning out to be effective for their employees. The best way to know that is through live progress tracking. This not only helps the organization, but also the employees to understand how far along in the course they are. Project Management Practices– A project can run smoothly only with effective management. It is important to note the project management practices employed by a vendor at each stage of the process. Client Reviews– The best way to judge a product is by reviewing the experience of existing customers. In the case of choosing a custom elearning content development company or vendor, looking at what their former or present clients have to say about them will give you the right idea. Social media is one of the best places to find reviews. It aggregates all reviews and gives an idea of the bigger picture. But one must verify genuine reviews before forming an opinion. Transparent Pricing– The money being spent on training must be justifiable. For that, before hiring a vendor, ensure that all charges are disclosed on paper and that there are no hidden charges that will crop up midway through the engagement. [/vc_column_text][vc_column_text]These are the main considerations one must take into account before zeroing in on a vendor. The idea is to not have to switch teams often as that leads to instability and reduces the effectiveness of the eLearning program. The engagement between an organization and its eLearning partner must be long-term for them to sufficiently benefit from it. This is why it is better to take time and choose an eLearning vendor carefully rather than having to look for alternatives soon after. Related: LMS Vendors: How to Select the Right Vendor for your

Hurix April 25, 2023 No Comments

How to Optimize Your eLearning ROI?

[vc_row][vc_column][vc_column_text]When an enterprise invests its capital into something, they expect a certain return on their investment. Employee training is a critical area where enterprises invest their money into. Because a well-trained workforce will help generate more revenue. And therefore, when digitization was the need of the hour, enterprises invested into digital training or eLearning, which proved quite beneficial compared to the old training approach. This is where measuring and optimize elearning roi comes into the picture. eLearning demanded digital devices, content delivery platforms, online content creation platforms, learning management systems and so on. And in exchange for these one-time investments, enterprises need recurring benefits. To accurately determine these benefits, it is essential to calculate the eLearning ROI and then take steps to optimize the ROI.[/vc_column_text][vc_row_inner css=”.vc_custom_1573568616066{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 5px !important;background-color: #ecedef !important;}”][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1573565574033{margin-top: 20px !important;margin-left: 5px !important;}”] How to Guide: How to Choose the Right LMS for Your Business [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″ css=”.vc_custom_1566825644666{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 40px !important;}”][button size=”mediumlarge_rd_bt” use_icon=”yes” icon_position=”bt_icon_right” icon_color=”#ffffff” t_color=”#ffffff” b_color=”#f16051″ b_hover_color=”#1b9ed9″ url=”https://stag.hurix.com/how-to-guides/how-to-choose-right-lms-for-business/” target=”yes” position=”ta_right” icon=”wb-download”]Download Now![/button][/vc_column_inner][/vc_row_inner][vc_custom_heading text=”How to calculate eLearning ROI” font_container=”tag:h1|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573559670957{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]The traditional method of calculating the return on investment was to divide the benefit or return on actual investment by the cost incurred. Similarly, to calculate the eLearning ROI, financial gains can be considered as the benefits achieved from the training program and divide it by the actual amount spent on the program. The cost of an eLearning program includes the cost of course development, cost of learning management system, administrative cost of managing the initiative, as well as infrastructure costs. All these are to be considered while calculating the ROI. Calculation of ROI in a methodological manner can be rationalized with the use of Kirkpatrick’s model of evaluation by adding the fifth level as Return on Investment. Given below is the framework for training evaluation as per the Kirkpatrick model. Level 1: Reaction – This factor can be measured by taking feedback from the learners. Level 2: Learning – At this stage you gauge the knowledge and skills gained from the learning program. This aspect can be measured with the help of tests and assessments. Level 3: Behavioral Changes – Organizations need to utilize a blend of strategies to survey the amount of recently procured learning that is being applied at work. Level 4: Results – Here the organizations measure whether the course helped improve business results. [/vc_column_text][vc_custom_heading text=”Here are some useful tips for organizations to optimize their eLearning ROI:” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573559740004{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_custom_heading text=”1. Perform Training Needs Analysis to Identify Knowledge Gaps” font_container=”tag:h3|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573565119758{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]In order to improve your training and elearning ROI, you first need to analyze and identify the training needs of your employees. By conducting a training needs analysis, you can identify the knowledge gaps in the current training plan. If your employees require training on how to operate software A, but you create a module to train them on software B, assuming that this will benefit them more, it will only increase the already existing knowledge gap. By developing training modules that employees really require, you can increase their knowledge and efficiency, thereby improving productivity and training ROI.[/vc_column_text][vc_custom_heading text=”2. Design and Deliver a Responsive Mobile-first eLearning Module” font_container=”tag:h3|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573565158676{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]A mobile-first workforce requires mobile-first training. Therefore, the L&D teams must design or approach a vendor to design a mobile-first eLearning module. This enables the employees to have continuous access to the training materials. Just-in-time information is something that drives today’s business environment. Information at the fingertips- that’s what we need. And this can be made possible by creating a mobile-first learning module that can be accessed anytime and anywhere, aiding business decisions, and thereby contributing to the return on training investment.[/vc_column_text][vc_custom_heading text=”3. Gamify the eLearning Module to Increase Engagement” font_container=”tag:h3|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573565186443{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]As per the Kirkpatrick model, elearning ROI is also measured on the basis of the skills and knowledge acquired from the training program. Therefore, any initiative taken towards improving employee engagement and knowledge retention will help increase the training ROI. Gamification has been used quite often in the last few years to boost motivation among employees and improve engagement at the workplace. By gamifying the learning module, you provide employees with the opportunity to view their progress and outperform themselves at every level. This method proves quite useful in increasing productivity through healthy competition. And more productivity equates to more revenue. Related: Gamification in the Workplace: Design, Development, And Implementation[/vc_column_text][vc_custom_heading text=”4. Use Simulations and Videos to Increase Retention” font_container=”tag:h3|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573565216877{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Every investment you make to improve the employee training program is a step towards increasing the training ROI. Simulations are quite immersive and helps the employees to do and learn. Whereas video-based content has been proved quite effective in helping learners to retain the information. Both these methods will help employees to remember the things that they learn and apply it when required. The need for new methods in employee training stems from the need to help employees become self-sufficient in making critical decisions and resolving issues without affecting productivity. This leads to high quality output, eventually proving that investing in this training program was a good idea. Here’s more on 9 ways to create highly effective learning videos.[/vc_column_text][vc_custom_heading text=”5. Track and Monitor the Progress of the Employee” font_container=”tag:h3|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573565247892{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Continuous tracking of the learning progress enables you to analyze the effectiveness of the training. Assessments are one way to view the learning outcomes. But monitoring their progress over a period of one

Hurix April 25, 2023 No Comments

Best eLearning Solutions for Digital Natives

[vc_row][vc_column][vc_column_text]‘Digital native’ is a term that refers to the people born during the digital era. Their level of comfort and familiarity with all things digital has redefined the field of education, prompting educational institutions to change the way they teach, digitalize their courses, and equip students with the skills and knowledge that are essential for the 21st century.  Here’s more on how can eTextbooks help k-12 publishers, institutes & students. However, designing and implementing eLearning solutions is easier said than done.[/vc_column_text][vc_custom_heading text=”Here is a brief guide on the best eLearning solutions for digital natives:” font_container=”tag:h1|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1572005630777{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Blended Learning: Rather than jumping from print to online medium, a better option is to take the blended learning approach to your eLearning solutions. As the name suggests, blended learning is a technique that incorporates both traditional classroom learning and online learning, though not necessarily in equal measure. As a general rule, the teacher introduces a lesson in the classroom and then uses online resources to make it more engaging, entertaining, interesting and contextual. For example, while teaching about pyramids in Egypt, the teacher can use a VR-enabled device to virtually transport the students to the pyramids, demonstrate their massive size and architecture and bring alive an integral part of history of the Egyptian civilization. A ‘live’ demo aids understanding and evokes interest, which makes the lesson more palatable and relevant. Here’s more on how to create blended learning content and how to deliver blended learning courses effectively. Micro-learning:  The digital native is spoilt for choice when it comes to information – in fact, they are constantly bombarded with information on websites, social media, chat messengers, etc. One side-effect of this information overload is the limited attention span of the millennials – they want their information in condensed form and as concisely as possible – deviate from the topic or delve too deep, they are likely to lose interest and move on to something else that catches their fancy. Keeping their short attention span in mind, it is best to design eLearning solutions in the form of micro-nuggets or small bites, which they can easily consume and assimilate.  A micro-nugget is content in the form of audio/video with or without bullet text, and about 3 to 5 minutes long. Within this timeframe, it delivers all relevant information on a particular subject. The micro-bite is complete in itself but is not overloaded with information. Micro-learning is an integral element of any eLearning solution and is a great way to sum up a lesson and encapsulate the main points for retention and recall. Know more about Microlearning design techniques and does microlearning lead to training success. Mobile-friendly Learning: Digital natives consume their information on the mobile while on the move or in the comfort of their own space. While designing eLearning solutions, it is important to ensure that the content is accessible on all device types, be it a computer, laptop, desktop, or mobile. Also, microlearning content is best consumed on the mobile. Students can access the content in between lessons, during break times or while commuting to and fro from school or college. Here are 8 reasons to transform your learning content to mobile learning nuggets. Custom Content: eLearning solutions give you the option to customize your content to suit your learners’ needs. You can identify knowledge gaps and create missing modules. Students can revisit the concepts they are having difficulty with and be on the same level with the rest of the students in the class. One of the drawbacks of traditional classroom teaching is that instructors do not have enough time to give individual attention to all students. Students pay attention in class only when they are able to follow a lesson and can move to the next level only if they are familiar with the previous one. By creating custom eLearning solutions, educators can provide a means for students to take control of their own learning. Know more about the best eLearning course to fit custom requirements. Gamification: Gamified eLearning solutions are a great way to motivate students towards self-learning. Gamification is different from online games, as these incorporate some end-learning goals. However, they are similar to the games that students are hooked upon, in terms of levels, challenges and rewards. In terms of games in the eLearning solutions context, each level is about achieving a set learning goal which the students have to achieve before they can move on to the next level of the lesson. There are several advantages of using gamification in eLearning solutions. First, you are using a medium the students are already familiar with. Second, you can pass the control of learning to the students, who have to learn through games. Third, since you can’t progress to the next level without completing the previous, you can ensure there are no breaks or gaps in the students’ learning journey. And finally, students can learn at their own pace, anytime and anywhere and are not dependent on or limited to the instructor, classroom and peers for their knowledge. Leverage Online Resources: The online media is a rich repository of information. You can link your eLearning solutions to external resources, which students can access to find more information. They can research on their own and expand their horizons rather than be restricted to the information provided by the instructor and textbooks. Besides, social media links and links to external communities can open up conversations with a larger community, making the subject more interesting and relevant. Students thus learn to research, debate, analyze, collaborate, and think out of the box – skills that are very relevant in today’s context.[/vc_column_text][vc_custom_heading text=”In Conclusion” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1572004468133{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]eLearning solutions for digital natives are a great way to unfetter learning from the four walls of a classroom. These eLearning solutions provide students greater control over their learning; leverage a vast repository of knowledge and information provided by the online media;

Hurix April 25, 2023 No Comments

7 Factors to Consider for Large Scale eLearning Content Localization

[vc_row][vc_column][vc_column_text]“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart”. – Nelson Mandela To remain relevant in the global market, it is imperative to keep up with emerging trends. One such trend is eLearning content localization. We live in a world where culture is valued more than ever at the workplace. Globalization demands an online training program for a worldwide audience and this has invariably lead to tailored e-learning content specific to cultural groups. Also Read: eLearning Localization – The Next Big Trend in Employee Training[/vc_column_text][vc_custom_heading text=”What is eLearning Content Localization?” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1667292424925{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]eLearning content localization is the process of adapting your content to a specific culture, and sensibilities. Cultural sensitivity is preserved while translating and adapting the content.[/vc_column_text][vc_custom_heading text=”Localization Vs Translation” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1591193573432{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Translation of e-learning content means translating the content from the source language to a specific language, while content localization aims at adapting to the specific culture by including images, symbols, tone of voice in audio narration, fonts, dates, currency resonating with the culture.[/vc_column_text][vc_custom_heading text=”The Need for eLearning Content Localization” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1591208043270{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]eLearning content localization is important to create content that resonates with your learner’s beliefs and culture. It imparts a holistic learning experience with many more benefits. 1. Promotes Inclusive Learning Culture Instead of pushing the e-learning content onto the employees, organizations are pulling them towards it. Breaking the language barriers and adapting to culturally appropriate creatives and scenarios to develop content is the best way to drive employee interest. This boosts the learning process. 2. Diversified Content for Core Learning Through eLearning content localization you can transform the core information from the initial module and adapt it into a message for your target audience specific to each location and culture. This will help you create diversified learning content while preserving the core learning. 3. Enhanced Brand Image Embracing the e-learning content localization practice will position your organization as the one that is empathetic and respectful towards the cultural differences and values the employee diversity. This will help you gain the respect and trust of your employees and customers, eventually positively affecting your brand. 4. Consistent Information Flow By e-learning content localization, you can convey a consistent message to various groups taking into account their cultural differences. This ensures that you communicate with your employees without having to compromise the learning goals and avoid ambiguity of any kind. 5. Boost Employee Performance & Retention eLearning content localization is a personalized approach to show your employees, the efforts taken to ensure their comfort and promote a homely learning environment. As your employees relate better to the localized content, this improves information retention and eventually the productivity. 6. Cost-Efficiencies Developing one core training module and then using eLearning content localization in accordance with the cultural ethnicity of specific target groups is more cost-efficient than developing various training modules for each group separately. Also Read: Transform Your Training Program with Learning Paths[/vc_column_text][vc_custom_heading text=”Best Practices for eLearning Content Localization” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1591208406089{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]eLearning localization is vital to reach out to your geographically dispersed and culturally diverse employees. Here are some best practices organizations should adopt for large scale e-learning content localization. 1. Identify the Language for Target Market Selecting the regional language for eLearning content localization must be done quite early. While developing the course content, you need to consider regional differences like laws, technical standards, currencies, along with the language used in the target market. 2. Seek Inputs from Local Stakeholders Local stakeholders are best suited to help you understand the uniqueness of the target market. Their valuable inputs regarding people’s expectations, cultures, and local practices can prove beneficial. To avoid delays and increased costs, local stakeholders should always be actively included in the e-learning content localization process. 3. Centralize the Localization Process To ensure e-learning modules are consistent across all the elements such as transcription, voice-over, and subtitles, it is advisable to centralize the entire e-learning content localization process. This will help you avoid complex and fragmented translations when different people look after different aspects of localization. 4. Respect Cultural Aspects The cornerstone of e-learning content localization is embracing cultural diversity. The language, culture, & beliefs should be respected as multiple languages & cultures reside in the same country. Aspects like an appropriate use of imagery & icons, proper formatting of the language, tone, colors should be considered in the localization process. 5. Tailor the e-Learning Content Customize your e-learning modules to align with the goals of your training programs. Understanding the target audience and the translation styles they expect will help you customize your modules to suit their cultural spirit. Tailored content helps you connect with them on a personal level. 6. Consider the Physical Design Components To ensure the precise development of the e-learning content, it is important to consider the physical design aspects of cultural components. Some cultures read right to left and some language’s translation can prove to be tougher than other languages. 7. Use of Apt Localization Resources The e-learning content localization process runs smoothly when apt resources are put in use. These include the tools and people you get on board for the e-learning content localization process. Authoring Tool: Select an authoring tool that includes all the necessary features and multilingual options to suit your localization needs. You can read more about how to select the right e-learning authoring tool. Translators: The caliber of your e-learning content localization will be highly impacted by the quality and experience of your translation team. It is advisable to onboard translators who are experienced in your industry. QA Testers: QA testers should be well-versed with the original course language and the language they are testing to measure the consistency

Hurix April 25, 2023 No Comments

How Do You Blend User Experience in SEO Writing?

[vc_row][vc_column][vc_column_text]If you remember, there were times when people used to stuff keywords to rank well in the search engine. But, with time everything changes. Search engines have grown and become smarter. If you look today, Google considers 200 factors for a page to rank number 1. Skill requirements to rank your page are much more complicated. One of the most important aspects is User Experience. The new reality is that user experience and SEO play a massive role in the better ranking of your website.  Hurix Digital understands what needs to be done for articles to rank higher Online users over the years might have become understanding, but they have also become impatient. Present a clumsily designed website detracting the user experience, and you will be playing a losing game, no matter how great your content. The whole Google algorithm focuses on the experience of your audience. It wants you to enrich the reader’s needs & wants by giving valuable content. And, this is also one of the prominent reasons for your online presence.  [/vc_column_text][vc_custom_heading text=”How Does Google Consider Your Site’s User Experience?” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1682402158360{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Google focuses on two major parameters— Click Through Rate (CTR) Bounce Rate 1. Click Through Rate CTR is the number of clicks that your article/ad received after seeing it in the search engine. In mathematical terms, CTR= Clicks/Impressions.   This is the first step of your user journey. So, why would a reader click on your article? Ideally, because they have come across an interesting/unique title that could be worth reading.   So, your first job is to write an amazing title. Keep in mind that ‘Up to 80% of people may not even read your article if you don’t have a powerful headline that urges the reader to click’. If you have a great headline, your job is half done. Take it from David Ogilvy, he said— “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Some tips to write catchy headlines i) User Formulas Formulas often prove your article has some efficiency, and this grabs the attention of readers. For instance—  The Secret to be a Billionaire, How to Invest like Warren Buffett, etc. Make sure you use these formulas when you feel confident about sharing what your readers might not know. ii) Use Numbers In SEO, numbers have magic! People click on titles that have numbers in it. Suppose you are planning an offbeat vacation, but you are unsure about what to do there. You will probably Google about it and are likely to click on articles that says— 10 places to explore, 15 cafes you must visit, etc. The whole point is, the numbers are a time-honoured trigger to create attraction. They especially work great on social media. iii) Use Appealing Adjectives Adjectives like awesome, epic, powerful, smart, critical, etc., compels readers to click on your article. Make sure you use this when you create something valuable. Note— If you are stuck and don’t know what headers to write, you can use these tools that will help you generate amazing titles: Inbound Now TweakYourBiz Thrive Headline Optimizer SEOPressor What happens after the header? Well, now amongst 80% of people, only 20% will read the rest of your content! Engage your audience with high-quality content. But this is not the end. Enter Bounce Rate. 2. Bounce Rate It is the number of times that a reader spends reading the article. For instance, if a reader comes to your page and spends quality time, this indicates that your content is doing great. Google is impressed and rewards you with a higher rank (a simple version keeping all other factors the same). A high bounce rate counts as negative SEO. This also indicates a bad user experience. One of the major reasons for a high/low bounce rate depends on the quality of your content. Provide your readers with high quality content packaged in a beautiful and loading time-optimized website to reduce bounce rate.[/vc_column_text][vc_custom_heading text=”Four Tips to Reduce Bounce Rate & Improve Content Quality” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1682402267576{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text] Use Stats and Image: Readers relate to pictures. It increases the chance of engagements. You can always add humor texts to images. Use Videos: 43% of users like to see video content made as per a research by Hubspot. Also, video increases the average time of the page. But, make sure you optimize it well by embedding links of the video to your blog. Don’t write what others have already written. Create unique and interesting content, as we always do at Hurix Digital Give answers in your article. A reader should learn something from you. You can provide answers in the form of Tips/Tricks/Hacks, etc. [/vc_column_text][vc_custom_heading text=”Conclusion:” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1559125688623{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]SEO writing is one of the critical factors for achieving a high rank in search engines. But great content by itself doesn’t get you anywhere. It needs to be complemented with a delightful user experience for really unlocking the high ranks. UX also improves your ROI and conversions. With the above tips and tricks on user experience and SEO, you will be able to manage and land your page with a better rank on the search engine. [/vc_column_text][/vc_column][/vc_row]

Hurix April 25, 2023 No Comments

The Secret SAUCE for Creating Great Content

[vc_row][vc_column][vc_custom_heading text=”In search of content that works” font_container=”tag:h1|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1559126399515{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Tara, like any first-time mom, was super excited and equally anxious. She wanted to know everything–all the dos and don’ts  during pregnancy and after, how to take care of her baby, and how to make the most of this experience. There was no dearth of information from relatives and friends and most of it unsolicited. But she wanted more. So she adopted the most common route and opened Google.in.  Scrolling through the results, a particular title “10 Things Every Pregnant Woman Should Know” caught her eye and led to the website ‘babynews.com’. Noting that the content was created by doctors and parenting experts, she read through a few of the blogs. Giving it a mental 5 star rating, she subscribed for more content. Entering her email id and the expected date of delivery, Tara found her new best friend! A well of information, great content delivered weekly to her inbox! Blogs, videos, parent forums and communities, it all spoke directly to Tara, made her feel a part of the family. In all the emails she had always noticed a little line at the end- “Click Here for Recommended Products”. One day, happy with all the content she clicked on it. It took her to the brand’s product listing page on Amazon. She found the perfect baby carrier she was looking for! Soon, she was immersed in the site and products and babynews.com became not only her knowledge guru but also her personal shopping assistant.[/vc_column_text][vc_custom_heading text=”Moral of the story?” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1559126506270{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Toot your own horn, everybody does. How you do it makes all the difference. Create content for your audience, create great content and your products will basically sell themselves. Don’t push, pull. But, what’s the recipe of creating content that works? What’s the secret SAUCE that goes into great content creation? Read on to find the secret of Hurix Digital’s Content Marketing Strategy. Solution Create content that solves a real problem for your audience and adds value. At the end of the blog or video, they should think, “Wow, that was really good, very helpful” and not “Why did I waste my time?”. The content objective should be problem solving, not product selling. Selling is a by-product of great content delivered regularly. Audience Your voice can easily get lost in the digital world if it doesn’t reach the right audience. First, identify your target audience. Find out their needs and understand what works for them. Provide them with content that fulfills their need or desire. Don’t target a millennial for blood sugar measuring devices or grandmothers for sophisticated dating apps. Get on the wavelength as your audience. Uniqueness How many times have you closed a link in the first few seconds because you had already read that piece in different words on some other website? You need to put a unique spin to spark interest in your audience. It can be the same topic as written on multiple other websites but you infuse and enhance it with your special flavor. E.g. If you are marketing for a management consulting firm, you could create content like “7 Scientifically Proven Methods To Develop a Culture of Innovation in Your Company”. The crux of the content is developing a culture of innovation, a topic that has already been written in the past. Your unique spin is how to do it with proven methods. This sets you apart from the competition. Consistency Building a relationship with your audience is the key to long term marketing and brand building. And like any relationship, reliability is key. You build this bond by delivering content on a consistent basis. Develop a content calendar and follow it religiously. Engagement For content marketing to be successful, audience engagement is the keyword. It’s the final word in content marketing. It needs to fill some intellectual or emotional need or be a value add for them. Everybody likes a good story, create a story, invoke a response from the reader. This is the crux of the content marketing strategy at Hurix Digital.[/vc_column_text][vc_custom_heading text=”Content Optimization” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1559126635608{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]In Tara’s story, what did the company do right? How did they create content that works and ensure that their content was as powerful as their products and their brand? Tara got the perfect content she needed at the perfect time. The company segmented the audience and delivered personalized, regular content to improve engagement and build a relationship. They earned Tara’s trust. The cornerstone of sales. In our content creation strategy, we keep in mind the niche audience to create engaging content. We take a holistic approach optimizing content creation, content distribution, on and off-site SEO to ensure high reach and traffic. We help brands develop an innovative content marketing strategy market products and services with a strong pull factor.[/vc_column_text][/vc_column][/vc_row]

Hurix April 25, 2023 No Comments

How to Create a SCORM Compliant Course on a Budget?

[vc_row][vc_column][vc_column_text]Table of Contents: What is SCORM? How Does SCORM Help? Creating a SCORM Compliant Course on a Budget Conclusion Introduction SCORM stands for ‘Shareable Content Object Reference Model.’ In simple terms, SCORM is a set of standards shared between online platforms and Learning Management Systems (LMS). Just like how DVDs are made using a set of standards and work with any DVD player (irrespective of the brand), SCORM-content works on the same principles. SCORM advises programmers on how to code, and it has become the de facto of e-Learning standards all over the world. Keep in mind that SCORM is purely a technical specifications standard and simply governs how communications between LMSs and online learning content work. When LMSs and e-Learning materials are made using these specifications, they become seamlessly compatible with each other.[/vc_column_text][vc_custom_heading text=”How Does SCORM Help?” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1682401848103{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}” el_id=”how”][vc_column_text]If you’re an author who would want to get the word out and share your content online, you want to ensure that your content is actually accessible on your LMS. This is where creating SCORM compliant courses help since they work with various Learning Management Systems. SCORM-friendly courses can be imported into various LMS, and that’s what most organizations want. The flexibility and interoperability of being able to add materials from different sources is what increases the demand for SCORM-compliant content. SCORM content also bundles the convenience of being able to track learners’ performances and generate reports too. There are various versions of SCORM available such as the SCORM 1.1, SCORM 1.2, SCORM 2004 2nd Edition, SCORM 2004 3rd Edition, and SCORM 2004 4th edition. The most popular ones that are being used by authors are the SCORM 1.2 and SCORM 2004 3rd Edition.[/vc_column_text][vc_custom_heading text=”Creating a SCORM Compliant Course on a Budget” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1682401871754{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}” el_id=”creating”][vc_column_text]Now that you know how SCORM works and what it is, here are a few ways you can make your courses SCORM-compliant on a budget. 1. Use the Right E-Learning Tools: You don’t want to spend most of your time crafting the best online course content only to find out isn’t compatible on the LMS and can’t be imported. Nothing hits you harder than that, and the best way to save money and time is to make sure your authoring tools are SCORM-friendly. And here’s the thing, if you don’t want viewer statistics and tools that give you insights, Powerpoint could be your best bet. However, investing in authoring tools like Adobe Captivate, Articulate Storyline, and similar programs will give you access to grading and tracking tools, let you create quizzes, and export your e-course into compressible archive files. You also want to make sure the software vendor you pick provides features that are scalable, interoperable, and includes Learning Management Systems (LMS). Make sure the authoring tools you invest in don’t have vendor lock-in issues since you’ll face migration difficulties when switching vendors. Just a heads-up. Related: LMS Vendors: How to Select the Right Vendor for your Goals 2. Think About Your E-Learning Needs: When investing in SCORM-friendly authoring tools and resources, think about your online training needs. While it’s true that you can stick to local online content for your organization like presentations, webinars, etc., if you’re not making use of good SCORM resources, you won’t be reaching out to prospective audiences. There’s also no ‘one-size-fits-all’ approach when it comes to choosing the right SCORM-package, so choose one based on your requirements. And don’t forget your budget when investing in tools because that’s what’s on your mind. Related: Benefits of Investing in Custom eLearning Courses for your Enterprise 3. Consider Display Size and Resolution: When you’re creating SCORM-compliant courses, you want to factor in the display size. Run a test round and see how the course files are viewed on-screen. Research your target audience and know their preferences because this is what will matter. Test your courses on multiple screen sizes and make sure the design elements have proper placement. Another key aspect to consider here in the design is to check and see if the course can be paused, picked up, and continued from where the users left off. You don’t necessarily need the fanciest designs, but make sure your courses are functional and easy to use. 4. Focus on Content: All the visuals and animations in the world won’t help you if your content falls flat. Focus on how you deliver the content and making sure it connects with your audience. Break up your lessons into bite-sized, easy-to-digest chunks and keep it simple. You can always level up the designs, visuals, and add more features, the more you get flexible with your budget in the future. Related: Supercharge Your Employee Training Program with Bite Sized Learning 5. Evaluate at Every Stage: If you don’t want to blow your money unnecessarily, it’s best to evaluate the contents of your e-Learning course. Is it working with the SCORM package and are your viewers achieving the goals they expected by going through the course? The training material should be revised depending on your viewers’ performance too, and this is where multiple test rounds are helpful. You don’t want to release a product too soon and realize it has too many flaws or requires revisions, especially when you’re on a budget. So, catch those nuances early and fix them up while you can. 6. Go Open-Source: If you don’t want to opt for an expensive LMS, you can use free add-ons like the Microsoft Office Mix or simply opt for any open-source PowerPoint to SCORM converters. Even when it comes to your authoring tools for creating video, quizzes, presentations, you can get open-source software programs online. However, you’ll have to do the lifting and take care of the packaging part, so make sure the technical specifications match with the platform you plan to deliver content and prevent incompatibility issues. Related: Best Ways

Hurix April 25, 2023 No Comments

The Ultimate Guide to Video Marketing: Why It Matters and How to Get Started

[vc_row][vc_column][vc_column_text]Mary flurried about the apartment with her purse in one hand and shoes in the other as her alarm rang 8.30 AM. She should have been out of the door by now to catch the 8.50 train. Running about, Murphy’s law struck and her makeup, phone, keys and an assortment of items fell out of her purse as the zipper broke. Frowning and cursing, she gathered and packed her stuff in the next bag at hand. Pushing down the gag reflex induced by the sky blue colored purse against her light yellow shirt, she rushed to catch the next train resigning to another late attendance mark. The man sitting opposite her was such a spitting image of her dad that she did a double take. She smiled to herself as she imagined her father drawling at her situation, “Every crisis is an opportunity”. Out came her phone and a query went to Google servers “how to fix a broken zipper”. Lo and behold! The response was not just a DIY textbook on fixing the zip, but a neat video showing all tips and tricks! Interestingly, this video was developed by a new accessory brand. She soon discovered some of their products and started shopping with a bright smile on her face forgetting all the morning troubles.[/vc_column_text][vc_custom_heading text=”Video in content marketing” font_container=”tag:h1|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1560419583967{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Marketers of the day are constantly striving to beat and impress search engines with quality content and are in a race to incorporate novel and innovative methods in their digital marketing strategies. Videos are a great gateway to hook audiences and convert them into leads and sales. If you are looking for tips to create great content, you should definitely take a look at this recipe. Videos have slowly and steadily taken an important spot in the realm of digital marketing. They are becoming an increasingly important parameter in the digital marketing strategy of any brand or business. Here’s an interesting prediction about the increasing importance of video for marketing: According to Cisco, videos will account for 82% of all Internet traffic by 2021![/vc_column_text][vc_custom_heading text=”Why videos?” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1560419637773{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text] For the lazy Audience and consumers of today have become increasingly lazy. They barely get in the kitchen to cook food or step out of their home for daily essentials. Moreover, they don’t want the extra time and effort required in reading about a product or service. A video fits the bill here perfectly! A short video about your brand, product, or service can engage your audience and even play a role in conversions. Easy format Would you rather read a recipe or watch a video about cooking a dish? A video is naturally the preferred option since you can actually see the steps involved and this medium is more relatable and easily interpreted by the audience. Cost effective Creating a video, and a good quality one at that has become a child’s play with the technology at hand. Unlike commercial advertisements, videos hosted on the digital platform are cost effective in terms of creating as well as hosting. Build confidence Buying clothes or anything else for that matter online involves some degree of risk. Online retailers have started incorporating videos showing models exhibiting various apparels being sold. Naturally, the video add-on instils confidence in the purchase and increases sales. Flexibility of platform Watching a video is not limited to a particular device. So, your audience can access your video irrespective of the device they’re using.[/vc_column_text][vc_custom_heading text=”Six Types of Videos” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1682401372821{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Your brand, product, campaign, and audience will determine the type of video that will take your brand higher in the SEO ranks. Tell us what you would like, and the creative minds at Hurix will get together to create the perfect one for your brand. Here are a few types of videos that you can consider: Brand showcase– To educate your audience about your brand and its products and services. Show how/How to’s– To show how to use a product or fix a particular issue that your audience may have. Product showcase– To inform the audience about the features and details about your product. Demo– To show how a product works Live– To include your audience in special events and to encourage them to participate in the conversation. Expert opinions– To build trust in your product or service in the minds of the audience knowing that it is recommended by experts. [/vc_column_text][vc_custom_heading text=”Video and SEO” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1560419846217{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Once you have decided that you will include video in your marketing strategy, the next logical step is to create one that ranks high on the search engine. Check out these few tips to up the rank of your video. Host right- Know where your audience is most likely to be and choose the platform accordingly. Title and transcript- A catchy title will get your user to click. Also, pay attention to the keywords in your title to get more clicks. A video too can get boring if it doesn’t show information snippets to catch the viewer’s attention. Ensure you have a transcript as engaging as the video to achieve good engagement. Duration- A long-drawn video too can bore your audience. So, ensure your video is of an optimum duration. Host on multiple platforms- Use the various social media platforms effective to increase your reach. Also, enable the audience to share the video on those platforms. Catchy thumbnails- The thumbnail to your video is one of the decisive factors for your audience to click on your video. Ensure that the thumbnail is catchy and click-worthy. Relevance to the page- Ensure that your video is hosted on a page relevant to the content of the video. Moreover, a video on an SEO

Hurix April 25, 2023 No Comments

10 Ways MLearning Influences Corporate Learning & Development

The proliferation of mobile devices has changed the way we interact, network, live and learn. The number of mobile users is increasing globally and has crossed the 5 billion mark. Devices account for 75% of global internet usage which is expected to touch the 79% mark by 2018.

Learning and Development initiatives of various corporations will move away from a structured and restricted method of training and development to a more learner-oriented approach for good…

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Hurix April 25, 2023 No Comments

6 Ways to Use Mobile Learning to Enhance Employee Productivity

[vc_row][vc_column][vc_column_text]The digital age has transformed how we communicate, operate, conduct business, and even learn today. Technology has brought a new meaning to all spheres of life, while, at the same time, reducing costs and increasing efficiency. Internet and global learning platforms provide huge support to people of all ages across the globe; right from offering basic brain development games for a toddler to delivering training modules for working professionals. In fact, it’s even supporting the elderly by helping them learn new life skills. This revolution has now reached another great phase with the “mobile-first” era. In this smartphone era, all you need is a good internet connection, and you have a reservoir of knowledge at your fingertips.[/vc_column_text][vc_custom_heading text=”What is Mobile Learning?” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1667389383647{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Mobile learning is the use of portable electronic devices such as smartphones, tablets etc., for teaching and learning beyond the confines of physical classrooms. With the help of mobile learning or elearning, instructors can create training materials beforehand and the employees can take the course from any location at a convenient time.[/vc_column_text][vc_custom_heading text=”6 Ways Mobile Learning Can Improve Employee Productivity” font_container=”tag:h1|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1567597392507{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Have you ever tried conducting training sessions for an entire team? The task comes with a set of complicated obstacles such as different shift timings, team downtime and even varying proficiency levels. M-learning can combat all such hurdles while reducing the costs associated with training. Here’s how mobile learning benefits workplace productivity: 1. Flexibility Helps Maintain a Balance between Work and Training With mobile learning, employees can learn on any device, at any time. This flexibility makes it easier for them to learn at their own pace. In case of physical training sessions, a trainer has to be engaged, venue availability has to be considered and many other factors must be taken into account. The convenience of flexible scheduling of training sessions with m-learning helps overcome these aspects and the employees can utilize their productive hours more effectively. 2. More Retention with New Avenues for Growth  Hiring and training new employees’ costs more than re-training the existing ones. The latter are already familiar with the organization’s processes and team requirements. M-learning provides a simple solution to retaining trained employees by offering them new and improved skill sets. If the employees find opportunities to grow within the organization, it benefits the employee as well as the organization, thus creating a win-win situation. 3. Staying Updated with the Advancement in Technology Each day a new tool and technology is entering the market. Mobile learning provides a great platform for employees to learn, imbibe and stay updated with these new tools. Organizations can easily implement new tools and technologies by providing training modules through m-learning solutions. When employees see the organization being so heavily invested in their growth, they are more dedicated, loyal, and efficient. 4. Increased Engagement at Work with New Skills  Equipped with new skill sets, employees find new purpose to their existing roles. This involvement generates a new fervor amongst the workforce and keeps them engaged. Employees are excited to prove themselves and put their new skills to test. 5. Easier to Succeed and Apply for New Roles To keep the engagement level intact, the employees should be rewarded with accreditation and promotions. When organizations create new opportunities for employees to work towards a goal, it keeps the workforce motivated and leads to overall growth in the organization. 6. Extensive Metrics System for Better Management Metrics provide an insight into how different kinds of training impact a team’s performance. Unlike physical training sessions, mlearning provides accurate and comprehensive metrics regarding team statistics. Based on these figures, the management can make crucial business decisions and implement further training.[/vc_column_text][vc_custom_heading text=”How to Create Engaging Content for Mobile-based Training?” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1567591165736{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Even though m-learning is a promising avenue for learning, it requires thoughtful execution. There are certain techniques to make m-learning engaging and appealing. Here are some tips that can be applied to increase the impact of m-learning for your workforce – App Integration Today, everything is done through elearning apps – you can easily find something that meets your needs on your smartphones or tablet. The modern workforce easily connects with an app UI, so you can pack a lot of features in a lite app. It creates a platform for the user to quickly interact and learn from the app so that the momentum created by m-learning is maintained. Here are 10 Reasons Why You Should Adopt Mobile Learning Apps. Bite-sized Learning Widespread use of mobiles has also resulted in a shorter attention span. With great internet speed, people are often browsing through web pages and content within seconds. To cut through the overload of information available, microlearning sessions in the form of quick tips or tutorials has been gaining popularity. You can even create personalized FAQs based on the user’s proficiency in a subject and their experience level for quicker resolution of queries. Related: Supercharge Your Employee Training Program with Bite Sized Learning Interactive Videos Today, you can learn about a new technology or a tool with interactive videos. The audio-visual combination is far more engaging than detailed, monotonous text-based content. It helps viewers retain the information easily. With richer and more captivating videos, a lot more information can be packed in comparison to traditional methods such as presentations, journals, etc. Gamification Gamification is a great approach to impart learning in a fun and interactive way. High completion rates and higher learning achievements are a few of the outcomes of integrating gaming principles to m-learning programs. One of the key benefits offered by m-learning is remote and multi-screen access. Learning in an isolated environment can become uninspiring and tedious. The competitive and score/reward system of game-based learning acts as a catalyst for remote employees and thus keeps them motivated to continue