Blog

Hurix April 25, 2023 No Comments

Transform L&D with Future-Ready mLearning Solutions

[vc_row][vc_column][vc_column_text]Technological advancements have redefined the delivery methods for training and development. A report by Ericsson predicts that by 2025, over 6 billion people (80% of the world’s population) will be consuming data using smartphones, laptops and a multitude of new devices. Given this trend, it is natural for organizations to adopt future-ready mobile learning, or mLearning solutions in their learning and development programs. Besides, there are other factors that are triggering this trend. Since most people are now using their smartphones to consume content, using them in L&D can be seen as a logical extension. Organizations are increasingly adopting the Bring Your Own Device (BYOD) policy so that learners have greater control over their learning by using their own devices. Employees prefer their learning to be part of the natural workflow rather than log into their LMS all the time. mLearning provides instant access to information, anywhere and anytime mLearning formats are more engaging for the learners. These formats include animations, interactive videos, graphics or podcasts. There is enough evidence to show that mLearning supports eLearning experiences, opening doors to a range of benefits. It was about a decade ago that mLearning solutions made their presence felt in the eLearning world and ever since they have traversed quite a journey. Today, they are an integral part of all learning and development programs, playing a significant role in meeting both formal and informal training needs of employees. Besides, these mLearning solutions are also facilitating social and collaborative learning.[/vc_column_text][vc_custom_heading text=”Here are some reasons why organizations should transform their learning and development with future-ready mLearning solutions. ” font_container=”tag:h1|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1575029698290{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Flexible Learning: With mLearning, training is no longer limited to a specific time and place. Users can access content such as podcasts, audio, videos and other multimedia formats on their tablets or smartphones whenever or wherever they want. For example, they can listen to audio files while driving, play interactive videos while commuting or during their coffee breaks, or go through an infographic while waiting for a meeting. Higher Completion and Retention Rates: Learning is truly productive when learners are able to comprehend and retain the instructional content. mLearning content is designed to create engagement, which leads to better completion rate. For example, it can be in the form of an interactive game with some end-learning goals. In any other learning environment, there is always some resistance to learning something new –a game, on the other hand, is more interactive and it is more entertainment. So, the learner without even realizing, ends up grasping concepts and learning by doing. MLearning content is engaging, it helps to unshackle the mind, rest all fears and insecurities associated with treading unknown paths, resulting in greater learning outcomes. Secondly, mLearning solutions are also customized to fit device usage habits of today’s learners, thus, resulting in higher retention rates. Social Collaboration: It is commonly observed that today’s generation enjoys collaborating with their peers in the workplace and outside. mLearning solutions incorporate tools that facilitate the setting up of online communities to converse, debate, share and exchange information. Besides, mobile technology also enables learners to connect on various social platforms, thus, opening up new avenues for knowledge-sharing outside the workplace and gaining worldwide perspectives. Device-independent Learning: Employees want their learning and development courses to be convenient and don’t disrupt their daily routine. mLearning content is device-independent content, which means users can also access it on their laptops, PCs, smartphones or tablets. Clear Learning Paths: mLearning solutions have integrated reminders and organizers, which means that learners can receive alerts and updates on their courses, which they can check on their smartphones anytime and anywhere. Learners can pick up course content from where they left off, without losing track of content they had previously studied. mLearning, therefore, makes for more personalized learning paths that can be achieved on both mobile and non-mobile learning platforms. Micro-learning: The shift towards mLearning has led to a new trend, which is to create learning content in bite-sized chunks that can be consumed and assimilated by the learners anywhere and anytime. Micro-learning content is crisp and concise, which helps to avoid cognitive overload and improve learning. Facilitating Information Recall: Since mLearning content is available in the form of small nuggets, employees are more likely to remember and recall information at the moment of their need. This ability to recall information will help them perform better at their jobs. 24×7 Access to Information: When you adopt mLearning in your learning and development strategy, you ensure that your employees have 24×7 access to information. Whenever an employee is about to perform a job, for example, provide a sales pitch about a recent product or service, they can quickly access their smartphones to brush up the key concepts. mLearning, therefore, provides just-in-time performance support, thereby, leading to greater performance outcomes. Personalized learning: mLearning solutions allow learners to learn at their own pace. They can revisit concepts time and again till they master them. It also works well for the fast learners in that the content is hyperlinked to both external and internal resources, making it easy for them to search for more information on the subject and thus further build on their knowledge and skills. mLearning in a way passes control of learning from the instructor to the learners, enabling them to trace their own learning paths.[/vc_column_text][vc_custom_heading text=”Conclusion” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1575029777165{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Advancements in technology are redefining the way organizations deliver their learning and development courses to their employees. Recent research suggests that employees prefer their training programs to be flexible. Besides, they want access to information anytime and anywhere to fulfil their professional commitments and meet their personal growth aspirations.  mLearning solutions not only help to fulfil employees’ needs but are also more in tune with the current pedagogical practices. Organizations too stand to benefit in terms of better outcomes from their learning and development programs, leading to satisfied employees and better performance. And finally,

Hurix April 25, 2023 No Comments

How to Transform Employee Training with Bespoke L&D Solutions

[vc_row][vc_column][vc_column_text]The concept of corporate training is continuously evolving with the changing times. With technological advancement altering the way the workforce functions and with people moving roles ever so frequently, one would think L&D teams across organisations might just hold their hands up, developing nothing. But the truth is far from it. The industry has seen rapid advances in the last few years, brought forward with a range of innovative L&D solutions. The introduction of newer modes of training such as artificial intelligence (AI), augmented reality (AR), and the rapid growth of gamification has further transformed the industry entirely. Here are the benefits of gamification in business Research by Technavio also shows that investment in workplace learning and development will rise in the coming years. The growth of the global elearning industry is, in fact, expected to register a CAGR of almost 11% during the period 2018-2022. Despite all this buzz and innovations, L&D professionals across industries still struggle with several issues. Among these, the most common ones include keeping learners motivated, engaged and learner retention.[/vc_column_text][vc_custom_heading text=”How you can Train your Employees and Enhance their Skill levels Effectively” font_container=”tag:h3|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573737093207{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]First and foremost, it is imperative for L&D teams to evolve and use a learning solution that works. This brings us to the importance of adaptive or bespoke learning in corporate training. It is a methodology that can help organizations provide personalized training experiences to their employees. Before going into further details, let’s first understand bespoke learning in a bit more detail. The concept of adaptive or bespoke learning is rooted in the fact that one size does not fit all. In this learning methodology, the experiences are designed, so they suit the needs of the individual learners.[/vc_column_text][vc_custom_heading text=”But why are Bespoke L&D Solutions So Important for Organizations?” font_container=”tag:h1|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573737060372{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]To begin with, bespoke learning & development solutions improve your employee engagement substantially. It also aligns with your specific brand image and upholds your company-wide standards. Here are the 8 best employee engagement strategies. Another benefit of bespoke L&D solutions is that it allows you to customize the online training experience for your employees. Here, they can focus on specific skill sets and performance gaps, thereby enabling you to gain a competitive advantage and improve upon employee retention.[/vc_column_text][vc_custom_heading text=”How is Personalization in L&D Solutions Beneficial for Employees?” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573737083103{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Whether it is finding your favorite restaurant, movie, or outfit, personalization has become a way of life today. Within the context of learning solutions, personalization is transforming the way organizations run corporate learning programs. It provides learners with the freedom of owning their learning experience entirely. They can browse through a variety of topics and courses uniquely tailored to their specific goals and interests, and stay ahead of the competition by bridging their skills gap much faster. Main benefits of personalized learning Among the main advantages of personalized L&D solutions include- Improves learning engagement by making it personal and relevant for learners Personalization in L&D solutions can ensure that the learning is completely personal and relevant by drawing a connection between the past activities and future goals of learners. Creating this kind of personalized learning experience also boost learning engagement by helping learners make a personal connection with the course material by- Engaging them on an emotional level Helping them connect the new information with their previously acquired knowledge Promotes systematic skill progression One of the other benefits of personalization is that it helps create a customized learning journey for your employees. A journey that is relevant and in complete sync with their job, learning style, behavior, personal needs, retention speed, and even interest areas. Prepares employees for the future The constantly changing technological landscape has made it essential for employees to stay updated by enhancing their skill sets and prepare themselves for the future. Personalization can help employees in this by adapting and anticipating what the learners are trying to accomplish.[/vc_column_text][vc_custom_heading text=”How Personalized Learning Helps Maximize Employee Productivity and Business Outcomes” font_container=”tag:h4|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573737122643{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]There is no denying the fact that robust learning and development solutions are critical to corporate success. However, if L&D leaders and designers aren’t prepared enough, training can quickly eat up big chunks of the company’s budget along with employees’ time without delivering any result. Taking a personalized learning & development approach, based on an employee’s needs and performance, can not only transform the essence of training but can also maximize employee productivity and business outcomes. This personalized learning approach, driven by specific interests and optimized to fit individual needs, also gives your employees the opportunity to develop and grow essential skills while saving on both time and resources. Here is how investing in a bespoke learning solution strategy can help you transform your business outcomes- Create a robust learning culture A study by Deloitte showed that employees with a strong learning culture are almost 52 per cent more productive and have higher engagement and retention rates. Organizations, which embrace the philosophy of personalized learning, successfully create a culture that promotes and supports the individual learning journeys of their employees’. This also enhances the employees’ productivity in the long run. Close the skill gaps by encouraging open communication Well-executed L&D solutions can help to drive open communication between employees, managers, and company leaders, thereby creating a much more productive work environment. It also empowers employees by giving them the choice to express what and how they wish to learn, to create a positive impact on employees’ morale and improve their effectiveness. Help in attracting and retaining top talent A poll by Gallup suggests that 87% of millennials consider development opportunities as an important job attribute and almost two-thirds of the people say that for them the learning opportunities are extremely important when applying for a job role. An

Hurix April 25, 2023 No Comments

10 Reasons to Invest in Custom Scenario-based eLearning

[vc_row][vc_column][vc_column_text]In this era of automation and virtual reality, organizations should invest in upgrading the skills of their workforce. Critical thinking, problem-solving, and decision making are the most sought-after skills, which will help the employees become more competitive and productive at their workplace.Now, the question is how to adapt and develop these competencies in today’s workforce? The answer is scenario-based eLearning. Scenario-based eLearning improves their decision making, problem-solving, and critical thinking abilities. Organizations should adopt a custom scenario-based eLearning program to train their employees. If skill development is a significant part of your training strategy, then scenario-based eLearning is for you.[/vc_column_text][vc_custom_heading text=”What exactly is scenario-based eLearning? ” font_container=”tag:h1|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1570795336864{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Scenario-based eLearning uses interactive, simulated, problem-based virtual situations to teach certain skills. This instructional design approach emphasizes on context instead of content. This approach enables the learners to learn through a scenario-based problem. It allows the employees to learn the essential skills to deal with similar problems at work. Custom scenario-based eLearning applies interactive elements to promote active learning. This approach also aids the learner in getting feedback on the decisions they make at each stage. It offers an interactive training and learning experience to ensure that employees stay engaged throughout the session.[/vc_column_text][vc_custom_heading text=”Benefits of scenario-based eLearning in employee training ” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1570795404066{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Enterprises can train employees to be a perfect fit for their job roles using this advanced training technique. A blend of interactive, simulated, and realistic learning models is one of the best approaches for employee training. Some benefits of scenario-based eLearning are as follows: It is a pragmatic approach: It combines circumstances and experiences that employees might come across in real life at work. Hence, making it practical. Offers employee-centric approach: Enterprises want their employees to use their learning in the workplace. It focuses on how employees apply their acquired skills in real-life situations at their workplace. Hence, this approach strengthens the skills and improves the weak areas of employees. Interactive tactic: Learners do not read manuals or take quizzes in this process. With scenario-based learning, they are able to understand the criticality of various situations in a better manner. This approach enables them to make real-time decisions quickly and resolve the problem at hand. The interactive nature of scenario-based eLearning leads to motivated employees. It also results in high knowledge retention rates. Promotes critical thinking: Scenario-based eLearning stimulates the analytical skills of the employees. It puts the employee’s essential thinking skills to find a solution to the problem presented. This method helps the learner to comprehend the complexities of business problems. Employees can discover efficient solutions to organizational challenges. Encourage decision making through stories: It weaves and provides a context to the stories around the problem. This approach helps in the better perception of a particular scenario and implementation of the best judgment. Providing advanced and more complex situations will help employees to take different learning paths to achieve the best outcome. Provides constructive feedback: Scenario-based eLearning offers a risk-free and relaxed learning environment. It permits employees to practice their learning and make decisions as per their understanding. If they fail, they can view the consequences of every step on their mobile screen and understand how to overcome these mistakes. Scenarios trigger instinctive behavior: A well-constructed virtual scenario triggers the natural curiosity of the employee. The virtual scenarios allow the employees to think and react to the problem as they would in a real-life situation. It helps them to think of the most logical and workable solution. [/vc_column_text][vc_custom_heading text=”Why should you invest in a custom scenario-based eLearning program for your employees? ” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1570795612243{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Enterprises have many off-the-shelf training course options available to train their employees. They are accessible in the market but might not address the specific needs of your employees. So, they will lead to ineffective learning. Custom scenario-based eLearning courses are designed for your specific organizational goals. They can be updated and enhanced as per demand, enabling you to upgrade your learning modules whenever required. Here are some reasons for your organization to switch to scenario-based eLearning:    Specific organizational training needs: Business goals and training needs are distinct for every single organization. Ready-made generic training courses cannot cater to these particular needs. Custom scenario-based eLearning modules are based on specific organizational needs and learning objectives. It will provide employees with a clear idea of the takeaways of the course. Here’s how interactive eLearning modules improve user engagement. Challenges the employee: Custom scenario-based eLearning will challenge employees to expand their knowledge base. It will provide them with real-world problems to grow their skill sets and knowledge base. Higher return on investment: Designing and conducting training programs need significant investment. These costs should be justified, and that can happen only by achieving the set objectives. Custom scenario-based eLearning improves your employee’s skills and performance, and increases knowledge retention. Investingin their growth makes the employees work for a longer time period in the organization. These benefits offer businesses a higher return on investment for their training initiative. Enhanced knowledge retention: Only reading and hearing information doesnot give a clear idea of any situation. With scenario-based eLearning, employees use their skills and capabilities to complete the task. This hands-on experience helps them to understand the concepts better. A real-time test for real complications: The success of any training exercise is determined on the basis of thelearner’s performance in real-life situations. In scenario-based learning, employees navigate through problems with the help of theoretical knowledge. Any lack of understanding is solved in a risk-free environment, minimizing the chances of mistakes in real-life. Employees, thus become accustomed to handling such tough situations with ease. Longer shelf-life: This course is designed for your organization’s business practices and the latest industry trends. It can be updated to adjust to the new developments in the market. So, your e-course maintains meaningful training content

Hurix April 25, 2023 No Comments

11 Smart Tips to Choose the Right eLearning Vendor

[vc_row][vc_column][vc_column_text]eLearning is one of the top choices of enterprises all over the world to meet their training needs. It is as effective as a classroom course yet has cost benefits due to its logistical advantages. What makes eLearning stand out is its virtual one-to-one model, allowing employees to progress rapidly while ensuring reduced consumption in terms of trainers, travel, etc. This blog will give you tips to choose the right eLearning vendor.[/vc_column_text][vc_custom_heading text=”Benefits of eLearning:” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1571834292838{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text] There are many benefits of using eLearning solutions, such as – It addresses everyone’s needs without needing individual trainers. Trainees can learn at their own pace without having to keep up with a pace fixed by the trainer. A single trainer can attend to more individuals as classes are conducted virtually. This ensures scalability. Trainees have access to the complete course material at every stage. Lectures can be attended any number of times for clarity, as they exist on a virtual platform. It is cost-effective as logistical needs such as accommodation and travel are no longer required. Trainees end up getting more effective training because of the flexibility of virtual classrooms. [/vc_column_text][vc_custom_heading text=”Difficulties in Choosing the Right eLearning Vendor:” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1571834275039{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]There are a number of eLearning companies offering a range of solutions. However, not every vendor is the correct fit for your company. One must choose the right eLearning vendor with due diligence to ensure effective results. But this can prove to be difficult. In this day and age of stiff competition, every vendor seems to promise best-in-class eLearning materials. Finding reliable customer reviews is also tricky as what worked for one organization may not necessarily work for another. But there are several factors that can be kept in mind in order to make the right decision.[/vc_column_text][vc_custom_heading text=”Tips to Choose the Right eLearning Vendor:” font_container=”tag:h1|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1571834284294{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]There are 11 quantifiable factors one can look at to decide their eLearning vendor – Experience – Experience is an irreplaceable advantage. Every organization takes a special interest in past experience on the job when hiring an employee. Hiring an eLearning vendor should be no different. Experience shouldn’t mean just the number of years the vendor has been in service. What is more important is the kind of projects they have managed to pull off. The experience and skills of the trainers are of utmost importance as well. Choose eLearning vendors that have shown impressive leadership qualities in handling difficult projects in the past. Quality Check– Before making a large-scale purchase, it is always prudent to ensure it is the right fit for your organization. The vendor must have the right resources to build and maintain the kind of training the organization is planning. Furthermore, it is best to review previous training materials created by them to determine if their work is indeed satisfactory. Scalability – A company may want to start small to test the waters. But sooner or later, it will encompass a larger section of employees. The vendor must have the capability to scale up when needed. Multi-device Access– Today, nobody uses a single platform. So, to have a training program that is accessible via desktop, tablets, phones, etc. is important. Any vendor you choose must be able to provide content on multiple devices and multiple operating systems. Cloud Support – Having the program on the cloud ensures that it is accessible from any geographical location and at any time, for every employee who needs it. Availability of Multiple Courses– When it comes to technical domains, employees in an organization have distinct needs. The chosen vendor must be able to serve all those needs, and for this, it is important to ensure that the vendor has all possible courses that fit the domain of your organization. 1-on-1 Sessions– Not all doubts can be clarified through courses or pre-recorded videos. Employees might sometimes face particular problems which need human intervention. For any such situation, ensuring that the vendor has the bandwidth for one-on-one sessions between employees and trainers occasionally is very important. Progress Tracking– Every company needs to know that the training they are paying for is turning out to be effective for their employees. The best way to know that is through live progress tracking. This not only helps the organization, but also the employees to understand how far along in the course they are. Project Management Practices– A project can run smoothly only with effective management. It is important to note the project management practices employed by a vendor at each stage of the process. Client Reviews– The best way to judge a product is by reviewing the experience of existing customers. In the case of choosing a custom elearning content development company or vendor, looking at what their former or present clients have to say about them will give you the right idea. Social media is one of the best places to find reviews. It aggregates all reviews and gives an idea of the bigger picture. But one must verify genuine reviews before forming an opinion. Transparent Pricing– The money being spent on training must be justifiable. For that, before hiring a vendor, ensure that all charges are disclosed on paper and that there are no hidden charges that will crop up midway through the engagement. [/vc_column_text][vc_column_text]These are the main considerations one must take into account before zeroing in on a vendor. The idea is to not have to switch teams often as that leads to instability and reduces the effectiveness of the eLearning program. The engagement between an organization and its eLearning partner must be long-term for them to sufficiently benefit from it. This is why it is better to take time and choose an eLearning vendor carefully rather than having to look for alternatives soon after. Related: LMS Vendors: How to Select the Right Vendor for your

Hurix April 25, 2023 No Comments

How to Optimize Your eLearning ROI?

[vc_row][vc_column][vc_column_text]When an enterprise invests its capital into something, they expect a certain return on their investment. Employee training is a critical area where enterprises invest their money into. Because a well-trained workforce will help generate more revenue. And therefore, when digitization was the need of the hour, enterprises invested into digital training or eLearning, which proved quite beneficial compared to the old training approach. This is where measuring and optimize elearning roi comes into the picture. eLearning demanded digital devices, content delivery platforms, online content creation platforms, learning management systems and so on. And in exchange for these one-time investments, enterprises need recurring benefits. To accurately determine these benefits, it is essential to calculate the eLearning ROI and then take steps to optimize the ROI.[/vc_column_text][vc_row_inner css=”.vc_custom_1573568616066{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 5px !important;background-color: #ecedef !important;}”][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1573565574033{margin-top: 20px !important;margin-left: 5px !important;}”] How to Guide: How to Choose the Right LMS for Your Business [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″ css=”.vc_custom_1566825644666{padding-top: 40px !important;padding-right: 20px !important;padding-bottom: 40px !important;}”][button size=”mediumlarge_rd_bt” use_icon=”yes” icon_position=”bt_icon_right” icon_color=”#ffffff” t_color=”#ffffff” b_color=”#f16051″ b_hover_color=”#1b9ed9″ url=”https://stag.hurix.com/how-to-guides/how-to-choose-right-lms-for-business/” target=”yes” position=”ta_right” icon=”wb-download”]Download Now![/button][/vc_column_inner][/vc_row_inner][vc_custom_heading text=”How to calculate eLearning ROI” font_container=”tag:h1|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573559670957{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]The traditional method of calculating the return on investment was to divide the benefit or return on actual investment by the cost incurred. Similarly, to calculate the eLearning ROI, financial gains can be considered as the benefits achieved from the training program and divide it by the actual amount spent on the program. The cost of an eLearning program includes the cost of course development, cost of learning management system, administrative cost of managing the initiative, as well as infrastructure costs. All these are to be considered while calculating the ROI. Calculation of ROI in a methodological manner can be rationalized with the use of Kirkpatrick’s model of evaluation by adding the fifth level as Return on Investment. Given below is the framework for training evaluation as per the Kirkpatrick model. Level 1: Reaction – This factor can be measured by taking feedback from the learners. Level 2: Learning – At this stage you gauge the knowledge and skills gained from the learning program. This aspect can be measured with the help of tests and assessments. Level 3: Behavioral Changes – Organizations need to utilize a blend of strategies to survey the amount of recently procured learning that is being applied at work. Level 4: Results – Here the organizations measure whether the course helped improve business results. [/vc_column_text][vc_custom_heading text=”Here are some useful tips for organizations to optimize their eLearning ROI:” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573559740004{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_custom_heading text=”1. Perform Training Needs Analysis to Identify Knowledge Gaps” font_container=”tag:h3|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573565119758{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]In order to improve your training and elearning ROI, you first need to analyze and identify the training needs of your employees. By conducting a training needs analysis, you can identify the knowledge gaps in the current training plan. If your employees require training on how to operate software A, but you create a module to train them on software B, assuming that this will benefit them more, it will only increase the already existing knowledge gap. By developing training modules that employees really require, you can increase their knowledge and efficiency, thereby improving productivity and training ROI.[/vc_column_text][vc_custom_heading text=”2. Design and Deliver a Responsive Mobile-first eLearning Module” font_container=”tag:h3|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573565158676{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]A mobile-first workforce requires mobile-first training. Therefore, the L&D teams must design or approach a vendor to design a mobile-first eLearning module. This enables the employees to have continuous access to the training materials. Just-in-time information is something that drives today’s business environment. Information at the fingertips- that’s what we need. And this can be made possible by creating a mobile-first learning module that can be accessed anytime and anywhere, aiding business decisions, and thereby contributing to the return on training investment.[/vc_column_text][vc_custom_heading text=”3. Gamify the eLearning Module to Increase Engagement” font_container=”tag:h3|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573565186443{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]As per the Kirkpatrick model, elearning ROI is also measured on the basis of the skills and knowledge acquired from the training program. Therefore, any initiative taken towards improving employee engagement and knowledge retention will help increase the training ROI. Gamification has been used quite often in the last few years to boost motivation among employees and improve engagement at the workplace. By gamifying the learning module, you provide employees with the opportunity to view their progress and outperform themselves at every level. This method proves quite useful in increasing productivity through healthy competition. And more productivity equates to more revenue. Related: Gamification in the Workplace: Design, Development, And Implementation[/vc_column_text][vc_custom_heading text=”4. Use Simulations and Videos to Increase Retention” font_container=”tag:h3|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573565216877{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Every investment you make to improve the employee training program is a step towards increasing the training ROI. Simulations are quite immersive and helps the employees to do and learn. Whereas video-based content has been proved quite effective in helping learners to retain the information. Both these methods will help employees to remember the things that they learn and apply it when required. The need for new methods in employee training stems from the need to help employees become self-sufficient in making critical decisions and resolving issues without affecting productivity. This leads to high quality output, eventually proving that investing in this training program was a good idea. Here’s more on 9 ways to create highly effective learning videos.[/vc_column_text][vc_custom_heading text=”5. Track and Monitor the Progress of the Employee” font_container=”tag:h3|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1573565247892{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Continuous tracking of the learning progress enables you to analyze the effectiveness of the training. Assessments are one way to view the learning outcomes. But monitoring their progress over a period of one

Hurix April 25, 2023 No Comments

Best eLearning Solutions for Digital Natives

[vc_row][vc_column][vc_column_text]‘Digital native’ is a term that refers to the people born during the digital era. Their level of comfort and familiarity with all things digital has redefined the field of education, prompting educational institutions to change the way they teach, digitalize their courses, and equip students with the skills and knowledge that are essential for the 21st century.  Here’s more on how can eTextbooks help k-12 publishers, institutes & students. However, designing and implementing eLearning solutions is easier said than done.[/vc_column_text][vc_custom_heading text=”Here is a brief guide on the best eLearning solutions for digital natives:” font_container=”tag:h1|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1572005630777{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Blended Learning: Rather than jumping from print to online medium, a better option is to take the blended learning approach to your eLearning solutions. As the name suggests, blended learning is a technique that incorporates both traditional classroom learning and online learning, though not necessarily in equal measure. As a general rule, the teacher introduces a lesson in the classroom and then uses online resources to make it more engaging, entertaining, interesting and contextual. For example, while teaching about pyramids in Egypt, the teacher can use a VR-enabled device to virtually transport the students to the pyramids, demonstrate their massive size and architecture and bring alive an integral part of history of the Egyptian civilization. A ‘live’ demo aids understanding and evokes interest, which makes the lesson more palatable and relevant. Here’s more on how to create blended learning content and how to deliver blended learning courses effectively. Micro-learning:  The digital native is spoilt for choice when it comes to information – in fact, they are constantly bombarded with information on websites, social media, chat messengers, etc. One side-effect of this information overload is the limited attention span of the millennials – they want their information in condensed form and as concisely as possible – deviate from the topic or delve too deep, they are likely to lose interest and move on to something else that catches their fancy. Keeping their short attention span in mind, it is best to design eLearning solutions in the form of micro-nuggets or small bites, which they can easily consume and assimilate.  A micro-nugget is content in the form of audio/video with or without bullet text, and about 3 to 5 minutes long. Within this timeframe, it delivers all relevant information on a particular subject. The micro-bite is complete in itself but is not overloaded with information. Micro-learning is an integral element of any eLearning solution and is a great way to sum up a lesson and encapsulate the main points for retention and recall. Know more about Microlearning design techniques and does microlearning lead to training success. Mobile-friendly Learning: Digital natives consume their information on the mobile while on the move or in the comfort of their own space. While designing eLearning solutions, it is important to ensure that the content is accessible on all device types, be it a computer, laptop, desktop, or mobile. Also, microlearning content is best consumed on the mobile. Students can access the content in between lessons, during break times or while commuting to and fro from school or college. Here are 8 reasons to transform your learning content to mobile learning nuggets. Custom Content: eLearning solutions give you the option to customize your content to suit your learners’ needs. You can identify knowledge gaps and create missing modules. Students can revisit the concepts they are having difficulty with and be on the same level with the rest of the students in the class. One of the drawbacks of traditional classroom teaching is that instructors do not have enough time to give individual attention to all students. Students pay attention in class only when they are able to follow a lesson and can move to the next level only if they are familiar with the previous one. By creating custom eLearning solutions, educators can provide a means for students to take control of their own learning. Know more about the best eLearning course to fit custom requirements. Gamification: Gamified eLearning solutions are a great way to motivate students towards self-learning. Gamification is different from online games, as these incorporate some end-learning goals. However, they are similar to the games that students are hooked upon, in terms of levels, challenges and rewards. In terms of games in the eLearning solutions context, each level is about achieving a set learning goal which the students have to achieve before they can move on to the next level of the lesson. There are several advantages of using gamification in eLearning solutions. First, you are using a medium the students are already familiar with. Second, you can pass the control of learning to the students, who have to learn through games. Third, since you can’t progress to the next level without completing the previous, you can ensure there are no breaks or gaps in the students’ learning journey. And finally, students can learn at their own pace, anytime and anywhere and are not dependent on or limited to the instructor, classroom and peers for their knowledge. Leverage Online Resources: The online media is a rich repository of information. You can link your eLearning solutions to external resources, which students can access to find more information. They can research on their own and expand their horizons rather than be restricted to the information provided by the instructor and textbooks. Besides, social media links and links to external communities can open up conversations with a larger community, making the subject more interesting and relevant. Students thus learn to research, debate, analyze, collaborate, and think out of the box – skills that are very relevant in today’s context.[/vc_column_text][vc_custom_heading text=”In Conclusion” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1572004468133{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]eLearning solutions for digital natives are a great way to unfetter learning from the four walls of a classroom. These eLearning solutions provide students greater control over their learning; leverage a vast repository of knowledge and information provided by the online media;

Hurix April 25, 2023 No Comments

7 Factors to Consider for Large Scale eLearning Content Localization

[vc_row][vc_column][vc_column_text]“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart”. – Nelson Mandela To remain relevant in the global market, it is imperative to keep up with emerging trends. One such trend is eLearning content localization. We live in a world where culture is valued more than ever at the workplace. Globalization demands an online training program for a worldwide audience and this has invariably lead to tailored e-learning content specific to cultural groups. Also Read: eLearning Localization – The Next Big Trend in Employee Training[/vc_column_text][vc_custom_heading text=”What is eLearning Content Localization?” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1667292424925{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]eLearning content localization is the process of adapting your content to a specific culture, and sensibilities. Cultural sensitivity is preserved while translating and adapting the content.[/vc_column_text][vc_custom_heading text=”Localization Vs Translation” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1591193573432{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Translation of e-learning content means translating the content from the source language to a specific language, while content localization aims at adapting to the specific culture by including images, symbols, tone of voice in audio narration, fonts, dates, currency resonating with the culture.[/vc_column_text][vc_custom_heading text=”The Need for eLearning Content Localization” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1591208043270{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]eLearning content localization is important to create content that resonates with your learner’s beliefs and culture. It imparts a holistic learning experience with many more benefits. 1. Promotes Inclusive Learning Culture Instead of pushing the e-learning content onto the employees, organizations are pulling them towards it. Breaking the language barriers and adapting to culturally appropriate creatives and scenarios to develop content is the best way to drive employee interest. This boosts the learning process. 2. Diversified Content for Core Learning Through eLearning content localization you can transform the core information from the initial module and adapt it into a message for your target audience specific to each location and culture. This will help you create diversified learning content while preserving the core learning. 3. Enhanced Brand Image Embracing the e-learning content localization practice will position your organization as the one that is empathetic and respectful towards the cultural differences and values the employee diversity. This will help you gain the respect and trust of your employees and customers, eventually positively affecting your brand. 4. Consistent Information Flow By e-learning content localization, you can convey a consistent message to various groups taking into account their cultural differences. This ensures that you communicate with your employees without having to compromise the learning goals and avoid ambiguity of any kind. 5. Boost Employee Performance & Retention eLearning content localization is a personalized approach to show your employees, the efforts taken to ensure their comfort and promote a homely learning environment. As your employees relate better to the localized content, this improves information retention and eventually the productivity. 6. Cost-Efficiencies Developing one core training module and then using eLearning content localization in accordance with the cultural ethnicity of specific target groups is more cost-efficient than developing various training modules for each group separately. Also Read: Transform Your Training Program with Learning Paths[/vc_column_text][vc_custom_heading text=”Best Practices for eLearning Content Localization” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1591208406089{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]eLearning localization is vital to reach out to your geographically dispersed and culturally diverse employees. Here are some best practices organizations should adopt for large scale e-learning content localization. 1. Identify the Language for Target Market Selecting the regional language for eLearning content localization must be done quite early. While developing the course content, you need to consider regional differences like laws, technical standards, currencies, along with the language used in the target market. 2. Seek Inputs from Local Stakeholders Local stakeholders are best suited to help you understand the uniqueness of the target market. Their valuable inputs regarding people’s expectations, cultures, and local practices can prove beneficial. To avoid delays and increased costs, local stakeholders should always be actively included in the e-learning content localization process. 3. Centralize the Localization Process To ensure e-learning modules are consistent across all the elements such as transcription, voice-over, and subtitles, it is advisable to centralize the entire e-learning content localization process. This will help you avoid complex and fragmented translations when different people look after different aspects of localization. 4. Respect Cultural Aspects The cornerstone of e-learning content localization is embracing cultural diversity. The language, culture, & beliefs should be respected as multiple languages & cultures reside in the same country. Aspects like an appropriate use of imagery & icons, proper formatting of the language, tone, colors should be considered in the localization process. 5. Tailor the e-Learning Content Customize your e-learning modules to align with the goals of your training programs. Understanding the target audience and the translation styles they expect will help you customize your modules to suit their cultural spirit. Tailored content helps you connect with them on a personal level. 6. Consider the Physical Design Components To ensure the precise development of the e-learning content, it is important to consider the physical design aspects of cultural components. Some cultures read right to left and some language’s translation can prove to be tougher than other languages. 7. Use of Apt Localization Resources The e-learning content localization process runs smoothly when apt resources are put in use. These include the tools and people you get on board for the e-learning content localization process. Authoring Tool: Select an authoring tool that includes all the necessary features and multilingual options to suit your localization needs. You can read more about how to select the right e-learning authoring tool. Translators: The caliber of your e-learning content localization will be highly impacted by the quality and experience of your translation team. It is advisable to onboard translators who are experienced in your industry. QA Testers: QA testers should be well-versed with the original course language and the language they are testing to measure the consistency

Hurix April 25, 2023 No Comments

How Do You Blend User Experience in SEO Writing?

[vc_row][vc_column][vc_column_text]If you remember, there were times when people used to stuff keywords to rank well in the search engine. But, with time everything changes. Search engines have grown and become smarter. If you look today, Google considers 200 factors for a page to rank number 1. Skill requirements to rank your page are much more complicated. One of the most important aspects is User Experience. The new reality is that user experience and SEO play a massive role in the better ranking of your website.  Hurix Digital understands what needs to be done for articles to rank higher Online users over the years might have become understanding, but they have also become impatient. Present a clumsily designed website detracting the user experience, and you will be playing a losing game, no matter how great your content. The whole Google algorithm focuses on the experience of your audience. It wants you to enrich the reader’s needs & wants by giving valuable content. And, this is also one of the prominent reasons for your online presence.  [/vc_column_text][vc_custom_heading text=”How Does Google Consider Your Site’s User Experience?” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1682402158360{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Google focuses on two major parameters— Click Through Rate (CTR) Bounce Rate 1. Click Through Rate CTR is the number of clicks that your article/ad received after seeing it in the search engine. In mathematical terms, CTR= Clicks/Impressions.   This is the first step of your user journey. So, why would a reader click on your article? Ideally, because they have come across an interesting/unique title that could be worth reading.   So, your first job is to write an amazing title. Keep in mind that ‘Up to 80% of people may not even read your article if you don’t have a powerful headline that urges the reader to click’. If you have a great headline, your job is half done. Take it from David Ogilvy, he said— “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Some tips to write catchy headlines i) User Formulas Formulas often prove your article has some efficiency, and this grabs the attention of readers. For instance—  The Secret to be a Billionaire, How to Invest like Warren Buffett, etc. Make sure you use these formulas when you feel confident about sharing what your readers might not know. ii) Use Numbers In SEO, numbers have magic! People click on titles that have numbers in it. Suppose you are planning an offbeat vacation, but you are unsure about what to do there. You will probably Google about it and are likely to click on articles that says— 10 places to explore, 15 cafes you must visit, etc. The whole point is, the numbers are a time-honoured trigger to create attraction. They especially work great on social media. iii) Use Appealing Adjectives Adjectives like awesome, epic, powerful, smart, critical, etc., compels readers to click on your article. Make sure you use this when you create something valuable. Note— If you are stuck and don’t know what headers to write, you can use these tools that will help you generate amazing titles: Inbound Now TweakYourBiz Thrive Headline Optimizer SEOPressor What happens after the header? Well, now amongst 80% of people, only 20% will read the rest of your content! Engage your audience with high-quality content. But this is not the end. Enter Bounce Rate. 2. Bounce Rate It is the number of times that a reader spends reading the article. For instance, if a reader comes to your page and spends quality time, this indicates that your content is doing great. Google is impressed and rewards you with a higher rank (a simple version keeping all other factors the same). A high bounce rate counts as negative SEO. This also indicates a bad user experience. One of the major reasons for a high/low bounce rate depends on the quality of your content. Provide your readers with high quality content packaged in a beautiful and loading time-optimized website to reduce bounce rate.[/vc_column_text][vc_custom_heading text=”Four Tips to Reduce Bounce Rate & Improve Content Quality” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1682402267576{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text] Use Stats and Image: Readers relate to pictures. It increases the chance of engagements. You can always add humor texts to images. Use Videos: 43% of users like to see video content made as per a research by Hubspot. Also, video increases the average time of the page. But, make sure you optimize it well by embedding links of the video to your blog. Don’t write what others have already written. Create unique and interesting content, as we always do at Hurix Digital Give answers in your article. A reader should learn something from you. You can provide answers in the form of Tips/Tricks/Hacks, etc. [/vc_column_text][vc_custom_heading text=”Conclusion:” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1559125688623{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]SEO writing is one of the critical factors for achieving a high rank in search engines. But great content by itself doesn’t get you anywhere. It needs to be complemented with a delightful user experience for really unlocking the high ranks. UX also improves your ROI and conversions. With the above tips and tricks on user experience and SEO, you will be able to manage and land your page with a better rank on the search engine. [/vc_column_text][/vc_column][/vc_row]

Hurix April 25, 2023 No Comments

The Secret SAUCE for Creating Great Content

[vc_row][vc_column][vc_custom_heading text=”In search of content that works” font_container=”tag:h1|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1559126399515{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Tara, like any first-time mom, was super excited and equally anxious. She wanted to know everything–all the dos and don’ts  during pregnancy and after, how to take care of her baby, and how to make the most of this experience. There was no dearth of information from relatives and friends and most of it unsolicited. But she wanted more. So she adopted the most common route and opened Google.in.  Scrolling through the results, a particular title “10 Things Every Pregnant Woman Should Know” caught her eye and led to the website ‘babynews.com’. Noting that the content was created by doctors and parenting experts, she read through a few of the blogs. Giving it a mental 5 star rating, she subscribed for more content. Entering her email id and the expected date of delivery, Tara found her new best friend! A well of information, great content delivered weekly to her inbox! Blogs, videos, parent forums and communities, it all spoke directly to Tara, made her feel a part of the family. In all the emails she had always noticed a little line at the end- “Click Here for Recommended Products”. One day, happy with all the content she clicked on it. It took her to the brand’s product listing page on Amazon. She found the perfect baby carrier she was looking for! Soon, she was immersed in the site and products and babynews.com became not only her knowledge guru but also her personal shopping assistant.[/vc_column_text][vc_custom_heading text=”Moral of the story?” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1559126506270{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]Toot your own horn, everybody does. How you do it makes all the difference. Create content for your audience, create great content and your products will basically sell themselves. Don’t push, pull. But, what’s the recipe of creating content that works? What’s the secret SAUCE that goes into great content creation? Read on to find the secret of Hurix Digital’s Content Marketing Strategy. Solution Create content that solves a real problem for your audience and adds value. At the end of the blog or video, they should think, “Wow, that was really good, very helpful” and not “Why did I waste my time?”. The content objective should be problem solving, not product selling. Selling is a by-product of great content delivered regularly. Audience Your voice can easily get lost in the digital world if it doesn’t reach the right audience. First, identify your target audience. Find out their needs and understand what works for them. Provide them with content that fulfills their need or desire. Don’t target a millennial for blood sugar measuring devices or grandmothers for sophisticated dating apps. Get on the wavelength as your audience. Uniqueness How many times have you closed a link in the first few seconds because you had already read that piece in different words on some other website? You need to put a unique spin to spark interest in your audience. It can be the same topic as written on multiple other websites but you infuse and enhance it with your special flavor. E.g. If you are marketing for a management consulting firm, you could create content like “7 Scientifically Proven Methods To Develop a Culture of Innovation in Your Company”. The crux of the content is developing a culture of innovation, a topic that has already been written in the past. Your unique spin is how to do it with proven methods. This sets you apart from the competition. Consistency Building a relationship with your audience is the key to long term marketing and brand building. And like any relationship, reliability is key. You build this bond by delivering content on a consistent basis. Develop a content calendar and follow it religiously. Engagement For content marketing to be successful, audience engagement is the keyword. It’s the final word in content marketing. It needs to fill some intellectual or emotional need or be a value add for them. Everybody likes a good story, create a story, invoke a response from the reader. This is the crux of the content marketing strategy at Hurix Digital.[/vc_column_text][vc_custom_heading text=”Content Optimization” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1559126635608{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}”][vc_column_text]In Tara’s story, what did the company do right? How did they create content that works and ensure that their content was as powerful as their products and their brand? Tara got the perfect content she needed at the perfect time. The company segmented the audience and delivered personalized, regular content to improve engagement and build a relationship. They earned Tara’s trust. The cornerstone of sales. In our content creation strategy, we keep in mind the niche audience to create engaging content. We take a holistic approach optimizing content creation, content distribution, on and off-site SEO to ensure high reach and traffic. We help brands develop an innovative content marketing strategy market products and services with a strong pull factor.[/vc_column_text][/vc_column][/vc_row]

Hurix April 25, 2023 No Comments

How to Create a SCORM Compliant Course on a Budget?

[vc_row][vc_column][vc_column_text]Table of Contents: What is SCORM? How Does SCORM Help? Creating a SCORM Compliant Course on a Budget Conclusion Introduction SCORM stands for ‘Shareable Content Object Reference Model.’ In simple terms, SCORM is a set of standards shared between online platforms and Learning Management Systems (LMS). Just like how DVDs are made using a set of standards and work with any DVD player (irrespective of the brand), SCORM-content works on the same principles. SCORM advises programmers on how to code, and it has become the de facto of e-Learning standards all over the world. Keep in mind that SCORM is purely a technical specifications standard and simply governs how communications between LMSs and online learning content work. When LMSs and e-Learning materials are made using these specifications, they become seamlessly compatible with each other.[/vc_column_text][vc_custom_heading text=”How Does SCORM Help?” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1682401848103{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}” el_id=”how”][vc_column_text]If you’re an author who would want to get the word out and share your content online, you want to ensure that your content is actually accessible on your LMS. This is where creating SCORM compliant courses help since they work with various Learning Management Systems. SCORM-friendly courses can be imported into various LMS, and that’s what most organizations want. The flexibility and interoperability of being able to add materials from different sources is what increases the demand for SCORM-compliant content. SCORM content also bundles the convenience of being able to track learners’ performances and generate reports too. There are various versions of SCORM available such as the SCORM 1.1, SCORM 1.2, SCORM 2004 2nd Edition, SCORM 2004 3rd Edition, and SCORM 2004 4th edition. The most popular ones that are being used by authors are the SCORM 1.2 and SCORM 2004 3rd Edition.[/vc_column_text][vc_custom_heading text=”Creating a SCORM Compliant Course on a Budget” font_container=”tag:h2|font_size:18|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal” css=”.vc_custom_1682401871754{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 10px !important;}” el_id=”creating”][vc_column_text]Now that you know how SCORM works and what it is, here are a few ways you can make your courses SCORM-compliant on a budget. 1. Use the Right E-Learning Tools: You don’t want to spend most of your time crafting the best online course content only to find out isn’t compatible on the LMS and can’t be imported. Nothing hits you harder than that, and the best way to save money and time is to make sure your authoring tools are SCORM-friendly. And here’s the thing, if you don’t want viewer statistics and tools that give you insights, Powerpoint could be your best bet. However, investing in authoring tools like Adobe Captivate, Articulate Storyline, and similar programs will give you access to grading and tracking tools, let you create quizzes, and export your e-course into compressible archive files. You also want to make sure the software vendor you pick provides features that are scalable, interoperable, and includes Learning Management Systems (LMS). Make sure the authoring tools you invest in don’t have vendor lock-in issues since you’ll face migration difficulties when switching vendors. Just a heads-up. Related: LMS Vendors: How to Select the Right Vendor for your Goals 2. Think About Your E-Learning Needs: When investing in SCORM-friendly authoring tools and resources, think about your online training needs. While it’s true that you can stick to local online content for your organization like presentations, webinars, etc., if you’re not making use of good SCORM resources, you won’t be reaching out to prospective audiences. There’s also no ‘one-size-fits-all’ approach when it comes to choosing the right SCORM-package, so choose one based on your requirements. And don’t forget your budget when investing in tools because that’s what’s on your mind. Related: Benefits of Investing in Custom eLearning Courses for your Enterprise 3. Consider Display Size and Resolution: When you’re creating SCORM-compliant courses, you want to factor in the display size. Run a test round and see how the course files are viewed on-screen. Research your target audience and know their preferences because this is what will matter. Test your courses on multiple screen sizes and make sure the design elements have proper placement. Another key aspect to consider here in the design is to check and see if the course can be paused, picked up, and continued from where the users left off. You don’t necessarily need the fanciest designs, but make sure your courses are functional and easy to use. 4. Focus on Content: All the visuals and animations in the world won’t help you if your content falls flat. Focus on how you deliver the content and making sure it connects with your audience. Break up your lessons into bite-sized, easy-to-digest chunks and keep it simple. You can always level up the designs, visuals, and add more features, the more you get flexible with your budget in the future. Related: Supercharge Your Employee Training Program with Bite Sized Learning 5. Evaluate at Every Stage: If you don’t want to blow your money unnecessarily, it’s best to evaluate the contents of your e-Learning course. Is it working with the SCORM package and are your viewers achieving the goals they expected by going through the course? The training material should be revised depending on your viewers’ performance too, and this is where multiple test rounds are helpful. You don’t want to release a product too soon and realize it has too many flaws or requires revisions, especially when you’re on a budget. So, catch those nuances early and fix them up while you can. 6. Go Open-Source: If you don’t want to opt for an expensive LMS, you can use free add-ons like the Microsoft Office Mix or simply opt for any open-source PowerPoint to SCORM converters. Even when it comes to your authoring tools for creating video, quizzes, presentations, you can get open-source software programs online. However, you’ll have to do the lifting and take care of the packaging part, so make sure the technical specifications match with the platform you plan to deliver content and prevent incompatibility issues. Related: Best Ways